• Partner Since
  • 1990
  • Location
  • Hurst, TX, USA


We give you and your management team the power and knowledge to better motivate and lead your people to the best of their ability.

R.H. Sweeney Associates provides a comprehensive program of assessment, training and consultative support to develop a customized "road-map" for your leaders and managers. In developing the program, we take the time to understand your unique history, culture, market position and strategic objectives so you can align individual performance and potential with your specific business goals.

Our clients come from all sectors: from banks to retailers, family businesses to public and non-profit corporations. Our validated, data-driven approach offers improved bottom-line performance, productivity and profitability.

Improve leadership at all levels
Enhance executive team performance
Embrace opportunities for change
Recruit more effectively
Achieve higher retention rates
Manage yourself and others through improved communication


Rich Sweeney

Rich Sweeney

Founder & CEO

Over the past twenty years, Rich has been a constructive catalyst, a “game changer”, for thousands of executives and people managers who want to improve themselves as leaders, while favorably impacting the top and the bottom line performance of their companies.

Bob Panico

Bob Panico

Senior Consultant

Mr. Panico brings more than 30 years sales and recruiting experience within corporate and consulting environments. He has worked in the Energy, Consumer Goods, Packaging and Professional Services industries and has served in early stage growth to enterprise organizations both domestically and internationally.

Tracy Timm

Tracy Timm

Human Capital Advisor

Tracy is currently helping organizations transform from the norm to live their unique purpose and do what they were created for, now. She works with professionals-- focusing on how to maximize and realize their own potential by using behavioral psychology.

Natasha Augustine

Natasha Augustine

Director of Client Engagement

Natasha consults on human analytics and behavioral science data; allowing leadership teams to reach their strategic goals by optimizing people decisions. Through executive coaching and creating strategies for client engagement, account penetration and proactive pre and post-engagement, she enriches client partnerships and increases account retention.

Laura Sweeney

Laura Sweeney

Client Engagement Manager

Laura helps leaders understand the factors driving their workforce and solving business challenges through the lens of people. Her favorite stage of a project is the investigative process to better understand the business objectives of our clients.

Ed Sweeney

Ed Sweeney

Master Dotologist

Management Trainer, Ed holds a MBA from the Illinois Institute of Technology and brings 25 years of real-world experience to his training engagements. Ed has a background in sales and finance, and served as the Regional Manager for Retirement Plan Services for a market leader in banking and investments. As Vice President, Ed’s determined style brought customer service and satisfaction to a new level and improved revenues. Ed is a successful small business owner as well and understands the critical steps in hiring, managing and motivating each team member to achieve bottom line results.

The two days I spent in CFS with Rich Sweeney were far more impacting, relevant, and elevated than all the other sales training I have had in 20+ years of sales. He brought tremendous focus on the key concepts.

Bill Steigerwald, Account Executive- Raleigh, NC, United States

Sweeney & Associates offered us a real tool with meat on the bones. This is not a quick feel good seminar. It is a tool for employee development, improving communication, and much more intellectual hiring decisions.

John Hohenshelt, President, Paragon Industries- Dallas, United States

We have used the personnel behavioral services provided by R. H. Sweeney & Associates, for the past 7 years. The PI successfully enhances our recruiting and management development. We see significant improvement in the productivity of our employees

Brad Dudley, Servall Linen- Rapid City, SD, United States

Rich's training and skill development allows our team to advance to a much higher level. We no longer will interview a prospective employee without a completed PI. We use Rich's advice on many promotions within the company to determine success.

Tim Williams, Crown Linen- Columbia, MO, United States

The web-based product they offer has helped us tremendously in our hiring process - R.H. Sweeney Associates is a great business partner and a company I feel confident recommending as an HR Business Partner.

Ray Goldbeck, Palm Harbor Homes- Marietta, GA., United States

The CFS taught by Rich is absolutely the best. It takes you step by step thru the selling process making the close easy. Rich's high energy personality makes the class fun and energized. I highly recommend CFS to any company that sells ANYTHING!

Jamey Collinsworth, Security Bank Mkt Pres- Odessa, TX, United States

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