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Boosting your bottom line

By Drew Fortin

No matter what industry you’re in, how big your organization is, or what part of the world you’re in, sales are every company’s lifeblood. Without them you’re dead in the water. 

And at this time of year – the end-of-year crunch – sales are more important than ever.

But salespeople are just like you and me. They make mistakes. They can lose their drive. They may lack focus. And, we can’t forget that external factors like changes in the economy, competitive landscape, technology, etc. can also change the behaviors needed for your salespeople to be successful.

And every sales person is different – with different skills, motivators and behaviors.

According to Oracle’s research, 89% of sales reps want more coaching, because even if they’re already successful, they know they can do better. Managers are beginning to recognize this and are looking to deliver better coaching by using behavioral analytics.

Analytics can help managers understand what motivates their reps, what their strengths and development opportunities are, and how they’re really performing – since quota doesn’t always tell the whole story.

Thanks to employee assessment software, boosting that bottom line doesn’t have to be a guessing game anymore.


Find out how you can pinpoint where your reps are hitting it out of the park and what they need to work on.

Download our tip sheet, Data-Driven Development: How Informed Coaching Can Accelerate Sales Performance.


Drew is a PI Certified Partner, and the Founder & CEO of Lever Talent.

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